Introduction

This Privacy Policy describes how Pursue Excellence Ltd (Company No. 16333455), trading as "PX" ("PX", "we", "us", "our") collects, uses, stores, discloses, and protects personal information when you use our app, website, membership platform, and related services (the "Services"). By accessing or using PX, you acknowledge that you have read and understood this Privacy Policy.

1. Scope & Roles

PX may act as: ● a data controller for personal data processed to provide the Services; and/or ● a data processor in certain corporate contexts where an organisation contracts for seats (see section 12).

2. Data We Collect

2.1 Data you provide

  • Account & Profile Data: name, email, credentials, preferences.
  • Membership/Billing Data: subscription tier, payment status, transaction metadata.
  • User Content: journals, notes, check-ins, feedback and other inputs.

2.2 Health & performance data (special category data)

Depending on what you choose to provide and/or connect:

  • sleep/recovery metrics, HR/HRV, activity, training metrics
  • lifestyle logs, nutrition inputs
  • mood/wellbeing inputs
  • uploads such as PDF reports, scans, biomarker information
  • genetic/medical-related data only if you choose to upload/provide it

PX is designed to function with minimal data. You control how much you share.

2.3 Device & usage data

  • device type, OS, app version
  • IP address (and approximate location inferred from IP)
  • analytics and usage events
  • crash logs, diagnostics

2.4 Integrations & third parties

If you connect a third-party integration, PX will receive data based on permissions granted by you.

3. Legal Bases (GDPR / UK GDPR)

Where applicable, PX processes your data under:

  • contractual necessity (to deliver Services)
  • consent (e.g. integrations, sensitive health data where required)
  • legitimate interests (security, service improvement)
  • legal obligation (tax, compliance, law enforcement requests)

4. How We Use Your Data

We use data to:

  • provide the Services, coaching outputs, reports and personalisation
  • operate your account and manage billing/subscriptions
  • improve UX, platform reliability, security and fraud detection
  • communicate service messages (transactional emails/notifications)
  • send marketing communications where permitted (with opt-out)
  • conduct analytics and product development using aggregated and/or de-identified data

PX does not sell personal data.

5. AI, Automation & Personalised Outputs

PX uses automated systems (including AI and algorithmic logic) to produce personalised outputs. ● Outputs may be generated using automated processing. ● De-identified and aggregated data may be used to improve the system and refine performance. PX guidance is non-medical and informational only (see Terms).

6. Data Storage & Security

  • Hosted using Google Cloud infrastructure.
  • Encryption: AES-256 at rest and TLS in transit.
  • Access limited to authorised personnel and approved vendors.
  • Logging and security monitoring applied.

No system is perfectly secure; PX cannot guarantee absolute security.

7. Sharing & Disclosures

PX may share data with:

  • service providers (cloud hosting, analytics, billing, customer support)
  • payment processors (Apple, Google, Stripe) for transactional processing
  • integration partners you enable via opt-in connection
  • regulators/law enforcement where legally required

Identifiable health data is never shared with third parties for marketing purposes.

8. Marketing Communications

PX may send both: ● transactional communications (account, service updates, policy changes) ● marketing communications (PX Insights, releases, offers) You may opt out of marketing at any time via in-message links or contacting us.

9. Data Retention & Deletion

PX retains data only as long as reasonably necessary. You may request deletion of your account; however, PX may retain limited data where necessary for:

  • legal/tax compliance
  • dispute resolution
  • fraud prevention and security
  • financial record keeping

10. Your Rights

Depending on jurisdiction, you may have rights to:

  • access, portability, correction
  • deletion (subject to lawful exceptions)
  • restriction/objection to processing
  • withdraw consent

Requests: support@pxmembership.com

11. Children's Privacy

PX is not intended for individuals under 16 without verified parental consent. If we discover we have collected children's data, we will delete it.

12. Corporate Memberships (Aggregate Analytics Only)

Where an employer/organisation purchases access:

  • the company is the contracting party
  • PX may provide the organisation with aggregate/anonymised analytics only
  • PX will not provide identifiable personal health data to employers unless required by law or explicitly consented to under separate written terms

Corporate memberships may be subject to separate enterprise agreements.

13. International Transfers

PX operates globally and may transfer data outside your jurisdiction using appropriate safeguards where required.

14. Updates

We may update this Privacy Policy. Material changes may be notified via app/email.

15. Contact

support@pxmembership.com

Pursue Excellence Ltd (Company No. 16333455)

Office 12115, 182–184 High Street North, East Ham, London, E6 2JA, UK