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PX | Privacy Policy

Last Updated: 22.09.2025

1. Introduction

PX ("we", "our", "us") is committed to protecting your privacy and handling your data responsibly. This Privacy Policy explains how we collect, use, store, and share your personal information when you use PX services, including our app, website, and membership platform. By accessing or using PX, you consent to this Privacy Policy.

2. Data We Collect

We may collect the following categories of information when you use PX:

  • Personal Information: name, email, account credentials, billing details.
  • Health & Lifestyle Information: inputs you choose to provide, including logs, daily resets, wearable integrations, performance data, and uploads (e.g., PDF reports, scans).
  • Device & Technical Data: device type, operating system, browser, IP address, app usage metrics.
  • Engagement Data: interactions with PX Rooms, Wellness Hub, Challenges, and events.
  • Optional Extended Data: nutrition details, biomarker uploads, genetic or medical reports, and other advanced performance inputs where you choose to provide them.

PX is designed to function with minimal data. Deeper personalization is available if you choose to share more.

3. How We Use Data

Your data may be used to:

  • Deliver PX's adaptive coaching, reports, and features.
  • Personalize your experience based on preferences and activity.
  • Improve PX's services, including training and refining our AI models.
  • Provide customer support and handle account/billing queries.
  • Send important updates, notifications, and insights.
  • Conduct research and product development (only in aggregated or anonymized form).

We will never sell your personal information.

4. Data Storage & Security

  • Data is stored on Google Cloud, with AES-256 encryption at rest and TLS 1.3 in transit.
  • Regional hosting (e.g., EU, US, AU) may apply depending on your location.
  • Access is restricted to authorized PX staff and verified service providers.
  • Audit trails are maintained for uploads, edits, and deletions.

5. Data Sharing

We may share data only in the following cases:

  • Service Providers: cloud hosting, analytics, billing, and operational partners.
  • Future Partners: wellness brands, affiliates, or integrations that you explicitly opt into.
  • Legal Compliance: when required by law, regulation, or to protect PX's rights, users, or security.

Your identifiable health data will never be shared without your explicit consent.

6. Your Rights

Depending on your location, you may have rights under GDPR, CCPA, or other laws. These include the right to:

  • Access, download, or request a copy of your data.
  • Correct or update your personal information.
  • Delete individual items or your entire account (irreversible).
  • Withdraw consent for optional data sharing at any time.
  • Complain to your local data protection authority if you believe your rights have been infringed.

7. Cookies & Analytics

Our website may use cookies or similar technologies to measure usage and improve performance. You can disable cookies at the browser level, but some features may not function correctly.

8. Children's Privacy

PX is not intended for individuals under 16 without verified parental consent. We do not knowingly collect or store data from children.

9. International Transfers

PX operates globally. By using PX, you consent to your data being transferred and processed outside your home country, subject to safeguards and compliance with applicable laws.

10. Updates

We may update this Privacy Policy from time to time. Updates will be posted here with a revised "last updated" date. If changes are material, we will notify you via app or email.

11. Contact Us

If you have questions, requests, or concerns about this Privacy Policy, please contact us at:

📧 support@pxmembership.com

📍 Pursue Excellence Ltd

Company No. 16333455

Office 12115, 182–184 High Street North, East Ham, London, E6 2JA, United Kingdom

Data Protection Officer (DPO)

In compliance with applicable data protection laws, PX will appoint a Data Protection Officer (DPO). For now, please direct all inquiries to: support@pxmembership.com Once formally appointed, the DPO's contact details will be updated here.