Updated 30 September 2026
Delete your PX data and account
Two ways to delete. Honest detail on what happens next.
Before you delete
Take a minute on these four
Cancel any active subscription
PX cannot refund subscriptions billed by Apple or Google — cancel via the store you joined through (App Store or Play Store). Deleting your account does not cancel a store subscription.
Download a copy of your data
You have a right to a portable copy of everything PX holds about you. Request it in the app (Settings › Your data › Export your data): the export is prepared straight away, and we email you a secure download link that is valid for 7 days. You can also request it by email to support@pxmembership.com, and we respond within one month.
Save what you want to keep
Photos, notes, and anything you have uploaded will not be recoverable after deletion. Download anything you would want to keep.
Decide what to delete
You can delete the entire account, or only specific items inside the app. The routes below cover both.
Route 1
Delete specific items inside the app
You can remove individual items at any time without deleting your account. Tap the (…) icon on any item.
Items you can delete
- Posts and comments
- Lock-in sessions
- Workout, nutrition, hydration, sleep, and body-measurement logs
- Photos and documents
- Coach conversations — individual conversations or your full history
- Connected wearable data within a date range
Deleting an item removes it from PX active systems immediately and from back-end storage within 30 days.
Route 2 · Apple-required
Delete your account from inside the app
- 1Open PX and sign in.
- 2Go to Settings, tap your name at the top to open Account, then tap Delete account.
- 3Tap Continue to delete. Telling us why is optional. Then tap Continue.
- 4Read what will be deleted and what will be retained, as listed on the screen.
- 5Type DELETE in the confirmation field to enable the button.
- 6Tap Schedule deletion and confirm your identity. Your account is scheduled for deletion 30 days later.
- 7Sign in at any point in those 30 days and the deletion is cancelled.
- 8When the 30 days end, your account and its data are permanently erased, and we send you an email to confirm.
Changed your mind? Sign in within the 30 days, or write to support@pxmembership.com. After 30 days, deletion is permanent.
Can't get into the app? request deletion on the web instead. Same outcome, same verification.
Full account deletion
What is deleted
When you delete your account, we remove the following.
Profile and account
- Name, email, profile photo, username, date of birth, gender
- Password hash and sign-in tokens
- Push-notification tokens and device IDs
Coach conversations
- All PX Coach conversations and the data associated with them
- AI-generated insights and summaries linked to your account
Logs and tracked data
- Workout, nutrition, hydration, sleep, and body-measurement logs
- HealthKit / Health Connect data stored in PX (raw and derived)
- Wearable data imported from connected devices
Community content
- Posts and comments you authored
- Direct messages on your side (recipients' copies follow their own deletion choices)
- Uploaded photos and documents
Settings and preferences
- App preferences, notification settings, language preferences
- Connected device integrations and tokens
- The subscription link to your account
Per-bucket transparency
What is retained, why, and for how long
A short window of data is retained for the specific, lawful reasons below. These periods match our Privacy Policy — it is the single source of truth.
| Data class | Retention period | Why we keep it |
|---|---|---|
| Active systems (visible app data) | Removed immediately | You initiated deletion |
| Back-end storage | Purged within 30 days | Standard backup rotation |
| Transaction and billing records | Up to 7 years | UK HMRC and EU VAT requirements |
| Anti-fraud and abuse signals | Up to 12 months | GDPR Recital 65 — legitimate interest |
| Anonymised aggregate analytics | Indefinite | Out of scope under GDPR Recital 26 (irreversibly de-identified) |
| One-way hash of your email | Up to 6 years | Prevent re-registration after account abuse |
| Legal-hold data (if applicable) | Until the hold is resolved | Compliance with legal process |
Active systems (visible app data)
RetentionRemoved immediatelyWhyYou initiated deletionBack-end storage
RetentionPurged within 30 daysWhyStandard backup rotationTransaction and billing records
RetentionUp to 7 yearsWhyUK HMRC and EU VAT requirementsAnti-fraud and abuse signals
RetentionUp to 12 monthsWhyGDPR Recital 65 — legitimate interestAnonymised aggregate analytics
RetentionIndefiniteWhyOut of scope under GDPR Recital 26 (irreversibly de-identified)One-way hash of your email
RetentionUp to 6 yearsWhyPrevent re-registration after account abuseLegal-hold data (if applicable)
RetentionUntil the hold is resolvedWhyCompliance with legal process
Sub-processors
Where deletion travels
When you delete your account, PX forwards the deletion request to the following sub-processors.
Anthropic
PX Coach AI provider
PX uses Anthropic under a commercial agreement that prohibits training on your conversations. Anthropic retains conversations for up to 30 days for abuse and safety monitoring, then deletes them. Your PX deletion request triggers Anthropic-side deletion of any retained conversation data linked to your account.
Supabase
Infrastructure
Stored data is purged from PX active systems immediately and from backups within 30 days.
Apple / Google Play
Subscription billing (in-app)
PX does not control records held by Apple or Google for subscriptions processed through the App Store or Play Store. You must cancel those subscriptions via the respective store. PX deletes its internal link to your subscription.
Connected wearables
Wearable and health-service data
PX revokes its access to the wearables and health services you connected immediately. Data already imported into PX is deleted under this request. Data still held by those services — Garmin, Oura, WHOOP and others — follows their own deletion process.
Apple Health
Workouts saved from Apple Watch
If you ran PX sessions from your Apple Watch, PX saved each one to Apple Health as a workout. Those workouts are in Apple Health under your control: deleting your PX Account does not remove them, and PX never deletes anything in Apple Health. Delete them in the Health app on your iPhone whenever you choose.
Honest disclosure
Your AI conversations
PX Coach conversations stored in PX are deleted as part of your account deletion. Anthropic also deletes its retained copy in line with our commercial agreement.
PX and Anthropic do not train AI models on your conversations. However — and this matters for every AI service operating today — AI model training takes place in batches at points in time. If a model has already been trained before your deletion request using earlier de-identified data, that model cannot be retroactively re-trained without your data.
From the moment you delete, none of your data is used in any future training run.
Identity
How we verify it’s you
We verify your identity before deleting anything — to protect you from someone else deleting your account.
You are already signed in. First, we ask you to type DELETE, which enables the Schedule deletion button. When you tap it, we ask you to confirm your identity again: with your two-factor authentication code if you have turned it on; otherwise with your device’s biometrics or passcode; or, if your device has neither, with your account password.
The law on your side
Your rights
Under UK GDPR, EU GDPR, California CPRA, and the Australian Privacy Act, you have the right to:
- Access the personal data we hold about you
- Receive a copy of your data in a structured, machine-readable format (portability)
- Correct inaccurate data
- Delete your account and personal data — the right this page implements
- Object to or restrict our processing
- Withdraw consent at any time
- Lodge a complaint with your supervisory authority
To exercise any right, email support@pxmembership.com.
Contact
Talk to a human
For all data-protection matters: support@pxmembership.com
General support: support@pxmembership.com
PX (Pursue Excellence Ltd)
Office 12115, 182–184 High Street North, East Ham, London E6 2JA, United Kingdom
Company No. 16333455 (UK) · ACN 698 671 297 (Australia)