PX | Terms & Conditions

Introduction

These Terms & Conditions ("Terms") govern your access to and use of PX's mobile application(s), website, and services (the "Services"). "PX," "we," "our," "us" refers to Pursue Excellence Ltd (Company No. 16333455). By using the Services, you agree to these Terms. If you do not agree, do not use PX.

1. Eligibility

• You must be at least 16 years old.
• If you are under 18, you must have parental/guardian consent.
• You must have capacity to enter a binding agreement.

2. Not Medical Advice / Not Emergency Use

PX is not a medical provider and does not provide diagnosis, treatment, or medical advice.

PX guidance, coaching outputs, readiness scores, recommendations, and content are:

• informational and educational only
• not healthcare
• not intended for emergencies

Always consult a qualified health professional. If you believe you have an emergency, contact local emergency services immediately.

4. Memberships, Pricing, Trials & Billing

3. Account Responsibilities

You agree to:

• provide accurate information
• keep your login secure
• notify PX of unauthorised access

You are responsible for activity under your account.

6. Acceptable Use

You must not:

• misuse the Services
• attempt unauthorised access, interference, scraping, reverse engineering, or exploitation
• share accounts, resell access, or bypass paywalls
• upload unlawful, harmful, defamatory or infringing material
• use PX outputs as medical advice or as clinical decision-making

PX may suspend or terminate access for violations.

9. Intellectual Property

All rights in PX (software, systems, UI/UX, content, branding) are owned by PX or licensors. You receive a limited, revocable, non-transferable licence for personal use only.

11. Disclaimers

• PX is provided "as is" and "as available"
• no guarantees of results or outcomes are provided
• PX does not guarantee accuracy of health metrics, readiness scoring or coaching outputs

12. Limitation of Liability

To the maximum extent permitted by law, PX is not liable for indirect or consequential losses including:

• health outcomes or injury
• reliance on AI outputs
• loss of data due to integrations or outages

Where PX is liable, total liability is limited to the lesser of: amounts paid by you in the preceding 3 months, or £100, subject to non-excludable legal rights.

13. Indemnity

You agree to indemnify PX, its directors, officers, employees, and partners against claims arising from:

• your breach of these Terms
• misuse of the Services
• your content or unlawful conduct

14. Termination

You may stop using PX at any time.

PX may suspend/terminate access immediately if:

• Terms are violated
• required to do so by law
• misuse creates risk to PX or users

15. Corporate Memberships

Where an organisation purchases corporate access:

• the organisation is the contracting party
• corporate access may be subject to separate written terms
• employers receive aggregate/anonymised analytics only unless explicitly agreed otherwise in writing
• employee users still remain bound by these Terms to the extent applicable

16. Changes to Services or Terms

PX may update Services or Terms at any time. Continued use indicates acceptance of updated Terms.

17. Governing Law / Jurisdiction

These Terms are governed by the laws of England & Wales.

18. Arbitration (U.S. Users Only)

If you reside in the United States, disputes are resolved by binding arbitration under AAA rules:

• no class actions
• no jury trials

PX may seek injunctive relief for IP misuse or platform security breaches.