About px
Pursue Excellence.
Most people who take their health seriously have more measurements than they know what to do with, and no one to make the call. px was built to be that call: one coach across Move, Mind and Fuel, deciding each morning with the reason attached.
Why it exists
The tools measure. Nobody decides.
A watch that scores your sleep. A ring that scores your recovery. A training app, a meditation app, a food app. Each one is good at its own thing and silent on the only question that matters at six in the morning: what do I actually do today?
px answers it. It builds a plan back from what you are chasing, reads what you already wear against your own normal, and sets the day across training, mind and food, together. When something changes overnight, the plan changes, and px tells you why. When the data cannot carry a number, it shows you a gap rather than a guess.
It is one coach, not three. Your training changes what you eat. Last night’s sleep changes today’s session. And when a question needs a person, px hands you to one.
What we hold to
Less, but better.
The reason, always
Every decision comes with why. A plan you understand is a plan you keep.
Your normal, not an average
By the end of week one px knows yours, and every reading after that is set against it.
A gap, never a guess
When your data cannot carry a number, px withholds it. You see what is missing, not an estimate.
Your data coaches you
It is never sold and never used to train AI models. Export, pause or delete it whenever you like.
Restraint is the discipline
The smallest thing that works. px tells you to do less on the days when less is right.
A person, one tap away
Software sets the day. When a question needs a human, someone on the px team answers.
The people
Built by people who were coached.
Cameron Usher
Founder and CEO
Twelve years in competitive sport, trained alongside the Australian Olympic squad. He had ten coaches, every wearable and every protocol, and was more lost than he had ever been. px is the coach he needed. He writes most of px Insights.
LinkedIn
Grayson Bell
Co-founder and CTO
World champion swimmer for the Australian national team, and a software engineer. Grayson builds the engine that reads your night, your yesterday and your calendar, and decides the morning.
LinkedIn
The company
Pursue Excellence, in London and Australia.
px is made by Pursue Excellence Ltd, a UK company (No. 16333455) at Office 12115, 182-184 High Street North, East Ham, London E6 2JA, and by Pursue Excellence Pty Ltd in Australia (ACN 698 671 297). Founded in 2025. The app is on the App Store and Google Play, available worldwide, and the coach speaks 15 languages.
px is for people who hold a high standard at work and want their training, sleep and food to match it; for people coming back from an injury, a birth or a burnout; and for anyone training for a date. Firms give it to their people through px for Organisations, and nothing about any person reaches the employer.
Press
Writing about px.
In one line. px is one coach for Move, Mind and Fuel. It sets your plan from your goal, adjusts each day to your sleep, training and calendar, and tells you why.
In a paragraph. px (Pursue Excellence) is a coaching app for people who are over-equipped and under-coached. It builds a plan back from the member’s pursuit, reads 22 apps and devices against the member’s own normal, and decides each morning across training, mind and food, with the reason attached. Sessions are written for the member with every exercise on video; meditation and breathwork are timed to the week; recipes and food logging match the work. Ask px, the coach inside the app, answers by text or voice at any hour, and hands the member to a person when a person is the answer. Member data is never sold and never used to train AI models. px is made by Pursue Excellence Ltd, founded in 2025 by Cameron Usher and Grayson Bell, and is available worldwide on iPhone, iPad and Android in 15 languages, at $29.99 a month or $199 a year after seven days free.
Name. Always px, lower case, in running text. The company is Pursue Excellence Ltd.
Contact. support@pxmembership.com. Interviews with the founders, screenshots and the app on a device are all available on request.
Questions
Who makes px?
Pursue Excellence Ltd, a UK company (No. 16333455), and Pursue Excellence Pty Ltd in Australia (ACN 698 671 297). Founded in 2025 by Cameron Usher and Grayson Bell.
Where is px available?
Everywhere, on the App Store for iPhone and iPad and on Google Play for Android. The app and the coach speak 15 languages.
Is px a medical service?
No. px gives you guidance and structure. It does not diagnose, treat or replace clinical care. If you have a medical concern, see a clinician.
How do I reach a person?
Email support@pxmembership.com, or ask inside the app. Someone on the px team replies, usually within one business day. Press enquiries go to the same address.
Tomorrow morning, already decided.
Seven days free. By this time next week, px knows your normal.